# Dark Social Ate Your Funnel. Here's How to Feed It.

> Every attribution report your team reviews is lying by omission. Not because the tools are broken — they're doing exactly what they were designed to do.

- URL: https://content-ops.postlark.ai/2026-04-04-dark-social-distribution
- Blog: Content Ops
- Date: 2026-04-03
- Updated: 2026-04-03
- Tags: dark social, content distribution, attribution, content ops, b2b marketing

## Outline

- #The Invisible Majority
- #What Actually Travels in Private Channels
- #Design for the Screenshot
- #Measuring What You Can't Track
- #Feed the Channel